Are you still struggling to get your email subscribers? It is not surprising at all. Many entrepreneurs are facing difficulty getting genuine email subscribers. No matter what you do, the size of the list hardly ever grows, or if it grows, it shrinks again. If you want to grow your subscribers, you will have to understand your customers. The better you know them, the more you will grow. To make sure that your business continues to grow, you need to keep your customers happy and that is possible only when you are serving them what they need or expect from you.

Meeting customers’ expectations is not easy at all, especially when competition is fierce that gives them numerous alternatives to them to fetch what they want. The best way to know what your customers want from you is to ask them directly. Of course, their presence on social media and how they navigate your website will give you a clue about what engages them, but no way can be better thanasking them in the first place to get to the bottom.

Before you take the plunge, you need to get to know who your target audience is. If you do not know who you are targeting, all your efforts will go in vain. Unless you understand what your audience is struggling with, what they want, you cannot see the growth. Even if you have got some subscribers, you will eventually lose them because they do not get what they want. Here is how you can grow your email subscribers quickly.

Ask three questions

One of the significant mistakes you often commit while growing the list is you emphasise making it bigger. People will subscribe if they are interested in posts you want to send them. if you do not want them to mark your email newsletters as spam or unsubscribe as immediately as it hits inbox, you need to know what they want to hear from you, what can engage them.

Identify people who you know would like to read your newsletters. These people can be your friends, colleagues, family members and those who interact with you on social media to know about your product or service. Make sure that he topic you will send them are relevant. Once you have picked people, the next step is to jot down the following questions of which answers you would like to hear from them.

• What kind of topics you would like to hear?
• Which websites and blogs do you usually prefer reading?

These two questions are more than enough to get an idea of what engages your target audience and what they want to hear from you. If you get responses, you can ask them to subscribe your blogs, website etc. When you get new subscribers, you can ask these questions. This will help you know the requirements of each subscriber and you will be able to manage all of them by offering what they expect. This way all of your subscribers will stay happy and naturally your business will grow.

Target a specific topic

Of course, it is not so easy to convince your audience to subscribe. Nobody will share their email ids with you they do not know. You are a stranger to them and it is hard to share such a personal thing. This is why you need to make them believe that you will provide them something valuable. Try to teach them something. Provide them with valuable information that solves their current problems.

For instance, “Get a free guide on when it is worth taking out unsecured personal loans in Ireland” is better than “Join our newsletter”. You need to be specific. Vague approach will disappoint your users and nothing else.

The only way to have your subscriber list growing is offering them the solution of their current problems. As long as they are getting something worth, they will let others know about you and encourage them to subscribe. Instead of begging someone to sign up, let them know how worth it will be to sign up.

Relationship matters

As an entrepreneur, your goal should not be just increasing numbers. Getting wrong subscribers will make your business suffer, so make sure that people who are subscribing are genuine and they are happy with your content. Try to build a good relationship with your audience by solving their problems. As long as you will provide them with what they want, they will think you value them and stick to you for a long time. So, when it comes to building your email subscribers’ list, you need to ensure that you know who your target audience is, what they want and they are interested in your offerings. Of course, marketing is crucial, but offering value to your customers is the most essential thing to grow your business.